Bruce and Wendy Lacroix are the principal partners of the company and have been self-employed since 1990. Education, travel and their business have taken them to Europe, the Caribbean, Mexico, the USA and throughout Canada.

Prior to self-employment as consultants and trainers, they both worked for various government and educational agencies and in the tourism industry. They strongly believe in a team approach to consulting, where the clients are intimately involved in the process. Many clients have said that their greatest assest as trainers and consultants is to "simplify the complicated"; that is, take a seemingly complicated subject or problem and assist clients to understand it in lay persons' terms.

Bruce Lacroix

Of Aboriginal descent, Bruce was President and CEO of Kootenay Career Directions, Inc., (1992 - 1996) a certified private post-secondary college which provided career and business training to hundreds of students. These students had exceptionally high success rates in finding jobs related to their interests.

Co-Author of:

• Cooperatives by Design: Building Blocks for Cooperative Development
• Virtual Contact Centre Agent Entrepreneurial Training Program
• Entrepreneur's Guide and Workbook to Starting and Running a Small Business in the Turks and Caicos Islands
• Economic Development training manuals for the Council for the Advancement of Native Development Officers
  

Relevant Education

• Hospitality Administration, Algonquin College, Ottawa
• Recreation and Leisure Studies, Mt. Royal College, Calgary
• Diploma, Wine Studies, German Wine Institute
• Train the Trainer, Pacific Rim Institute of Tourism
• Serving It Right Responsible Beverage Service, and Food Safe Food Safety, Government of British Columbia
• And many short, industry specific courses and workshops related to business, training and speaking.

Bruce is also a certified scuba diver, tennis pro, and ski instructor.

Wendy Lacroix

Wendy Lacroix started her career with the Ontario Ministry of Environment, and has combined this with 15 years working in the Hospitality industry. She is certified by the Government of British Columbia as a College Instructor, and has taught for a number of educational facilities. Wendy has also been elected Area Governor for Toastmasters.

• Recipient of the Toastmasters Governor's Award Ribbon
• Recipient of the EXCELLENCE award, National Tourism Career Awareness Program, Pacific Rim Institute of Tourism

Relevant Education

• Diploma: Biological Sciences Technology, Canadore College
• Diploma:Recreation Administration, Mt. Royal College
• Diploma: Provincial College Instructors, with a Post-Secondary Endorsement, BC Ministry of Advanced Education, Training and Technology- Vancouver Community College
• Certificate in Teaching English as a Second Language
• SuperHost Trainer Certificate, BC Ministry of Tourism
• Tour Guide Trainer
• Travel Agent Trainer
  

Wendy is also a certified scuba diver, ski instructor, gymnastics coach and fitness trainer.

Other Team Members

Lacroix & Associates can draw from a wide range of expertise, depending upon the need. We frequently partner with a number of other consulting firms with expertise in:

• Accounting
• Computer Training and Solutions
• Conference speaking
• Economic Development: local, national and international
• Geographical Information System (GIS) mapping
• Golf Course Management
• International Marketing
• Human Resource Development and Training
• Media Relations
• Economic Development Risk Management
• Photography and Video
• Technical Writing and Editing
• Web Development and E-commerce

Our consulting partners are all certified in the areas and have provided services to tourism, business, government and education in Canada, the Caribbean, and Malaysia.

Meet our Associtates